TransPromo

TransPromo means the usage of bills, account statements, confirmations,… (transaction documents) for specific tenders, advertising, orders, contract processing, … (promotion)

Essential advantage by means of TransPromo:

• 100 per cent campaign accuracy
• Individual addressing and offers for customers = response rate 10-40 per cent
• Promotion just in time = fast go-to-market of new strategies
• Cost factor billing/prints & dispatching becomes a profit center instead of a cost factor
• Effective use of advertising budgets for cross/up-sell
• General increase in productivity

The INVARIS platform provides various functions for the whole potential of TransPromo:

• Full-dynamic documents enable direct integration of the advertising messages into the text flow
• Essential functional enhancement of whitespace management
• Fast implementation of new advertising campaigns directly by specialty department (Time-To-Market)
• Instant response management for electronic delivery
• Consistently applicable to on printed and electronic invoices/customer correspondence